The big news these days is that we have decided to change our name! If you have been in the store or been on our website you may have already noticed this change. So now to answer the big question. WHY?
Everyone wants to know why we changed our name. Simply put we wanted to re-brand the business and create a fresh new look that will appeal to all kinds of people all over the country, and we felt that this was the best time to do that. It wasn't an easy decision to make and we are making many steps to ensure that all of our customers will still be able to find us! And to respond to or answer many of the questions/ comments out there:
How will people find you? As I said above we are taking many steps to ensure that everyone can find us. We will have two listings in the phone book- one under "ele' cake co" and one under "A Taste of Elegance." (Note the "A"- many people complain that they can't find us in the white pages....usually because they are looking under "Taste"). We are handing our flyers with all of our daily cake orders. You can continue to go to atasteofelegance.net and be connected to the new site. And much much more! Don't worry, the last thing we want is to lose all of our customers!
You should never change your name. That's a dumb move!- Deciding to change our business name was a well thought out move. We have made many successful business decisions in the past and we hope that this one proves to be successful as well. We have some amazing plans for the future of our business and we think that this was a step in the right direction for those future plans.
What does ele' mean?- ele' is really just the first 3 letters of elegance so we like to say it means elegance. It does have a French accent mark over the e, although as far as we know ele' does not mean anything in French or any other language.How do you pronounce ele'?- it really just sounds like "el-ay" or when you say it quickly..."LA".
Are you going to open more stores?- Contrary to some rumors, at this time we do not have any plans to open more stores. For now, we'd like to expand our business within, meaning that we'd like to offer more goods and services to our current customers. The new location will have a full service coffee bar and a children's party room and classroom. We are also working on shipping our cakes and treats nationwide with online ordering.
So that's the name change in a nutshell! We are very excited about the opening of our new location and the launch of our new name. We are continually trying to better ourselves and the business. The new location is truly for our customers and our employees. Many customers complain when they can't get a cake in less than 24 hours when the fact is, we just can't produce any more cakes during certain times of the year and certain days of the week. It's not that we don't want your business or don't want to make your cake! On our busiest weekend this year we sold 1,362 cakes! That's a lot of cake and we truly pushed the limits in all areas to get these done. Our cake decorators were pretty much required to work 18 hour shifts and we were probably breaking fire codes because we had cakes in every open space, walkway, nook and cranny possible. On weekends like that we have customers complain when they can't get a cake, employees complain because they're tired and overworked and we just can't win! We hope that the new space will allow us to meet the customer's needs and give our employees plenty of space to get the work done without having to work around the clock! Of course we've also given them plenty of other perks like a luxurious breakroom and their own parking!
So at some point I started rambling! We hope you like the new name and we hope to see in the store very soon!!!!!
